Arper: Kata
Revealing a union of artisan craftsmanship and soft technology in a delicate, eye-catching film. Introducing KATA - Italian furniture brand Arper's innovative, lightweight and sustainable approach to the lounge chair. Our film was conceived to be a light and effortless journey through the design features of the chair, as well as to showcase the variety of finishes, textiles, colours and functions.
Client
Arper
ROLE
Animation - Keyframe
Animation - Simulation:
Bottle breakdown
String Formation
Cushions
Light & Texture
Style-Frames
STUDIO
Weareseventeen
DIRECTION
Jason Drew
designers
Stee Shaw Matt Dippenaar Marcos Savignano David Davies (Type Design)
PRODUCTION
Weareseventeen
SOUND
Travis Hefferen
Arper: Kata
Revealing a union of artisan craftsmanship and soft technology in a delicate, eye-catching film. Introducing KATA - Italian furniture brand Arper's innovative, lightweight and sustainable approach to the lounge chair. Our film was conceived to be a light and effortless journey through the design features of the chair, as well as to showcase the variety of finishes, textiles, colours and functions.
Client
Arper
ROLE
Animation - Keyframe
Animation - Simulation:
Bottle breakdown
String Formation
Cushions
Light & Texture
Style-Frames
STUDIO
Weareseventeen
DIRECTION
Jason Drew
designers
Stee Shaw Matt Dippenaar Marcos Savignano David Davies (Type Design)
PRODUCTION
Weareseventeen
SOUND
Travis Hefferen
